Funding companies that are redefining how to engage users and monetize the Internet
As the Internet becomes the primary platform for marketing, distribution, commerce and communication, businesses are undergoing rapid transformation. They must interact with customers and prospects through a growing number of online channels and devices in an engaging and informed manner. Trident invests in companies that help businesses respond to this shift by focusing on customer behavior and needs, and improving monetization capabilities.
We anticipate that the accelerating adoption of smart mobile devices will create a new wave of Internet innovation. For this reason, we’re focused on companies with disruptive solutions that allow users to engage, and business processes to be executed, across multiple channels. Our portfolio companies provide these solutions by leveraging cloud computing, big data analytics, mobile technologies and real-time transaction processing.
Our focus on Internet and mobility began in 1996 when we invested in Mapquest. In 2005, we funded Turn, the leading platform for data-driven digital advertising. Since then, Trident has been a visionary investor in online travel (HomeAway, Sidestep/Kayak), user data management and analytics (eXelate), vertical industry advertising (Sojern), mobile advertising (Appia), video advertising (Brightroll), social marketing and commerce (8th Bridge), and social engagement (thismoment). We seek to partner with companies that can leverage our expertise and network to build next generation solutions.
Turn is focused on building a world-class organization. Trident has been an active board member and an asset to our senior management team as we manage our rapid growth.